Tag: real estate marketing
Why real estate agents need a professional profile on the world’s fastest-growing social media platform.
Why real estate agents need a professional profile on the world’s fastest-growing social media platform. Facebook may be still be the world’s most popular social media platform, but Instagram isn’t far behind—and in line to be called the best social media platform very soon. It’s also a terrific resource for Realtors and real estate professionals […]
100 Videos Realtors can shoot that homebuyers and sellers will love!
Real estate agents do a whole lot of marketing, but there is no better use of their time and resources than producing short and simple videos. We’ve covered the research behind this before, but here’s a compelling summary: 85% of home buyers and sellers admit that they want to work with a real estate agent […]
The current state of Realtor marketing – stats and facts to help you make it a great 2018!
According to recent data, there are 2 million real estate licenses issued throughout the United States. Of course, not all of those licensees may be actively selling real estate, but no matter how you slice it, that’s a lot of home sales professional – In fact, there were roughly 5.5 million residential home sales in […]
20 Best practices for Realtor email signatures (Part 1)
We send a whole lot of emails these days. In fact, the average person sends 35 emails a day and active businesses – including real estate agents – may send twice that. (Okay, maybe ten times that number for Realtors!) Of course, Realtors focus on branding and marketing in so many other places, including their […]
The benefits of a Facebook business (not personal!) page for Realtors
If you’re a real estate agent, you have some serious competition. In fact, there are an estimated 1,236,544 active real estate practitioners in the U.S. this year across 86,000 brokerage firms, with 183,789 licensed agents in California alone. Furthermore, at least 91% of those Realtors are using social media to advertise in some capacity. What […]
Do open houses really help sell homes?
Do open houses really help sell homes? The short answer is “probably not” if we only gather opinion and anecdotal experience of home buyers and even Realtors. The prevailing belief among real estate agents is that open houses only sell about 1% of listings. However, they’re great as lead generation tools, especially for young or […]
10 Tips for Realtors web copy that attracts clients and drives sales
Every Realtor needs a website, and yet few put much time and effort into writing theirs. However, a good website with well-written copy will perform critical functions that could lead to closed sales. Those include telling potential customers what you’re offering, why you are different (better!) than the competition, and give them an easy way […]