Real estate agents do a whole lot of marketing, but there is no better use of their time and resources than producing short and simple videos. We’ve covered the research behind this before, but here’s a compelling summary: 85% of home buyers and sellers admit that they want to work with a real estate agent […]
There’s no doubt that the Realtors we know work extremely hard, juggling stressful timelines, outrageous client expectations, nosy neighbors, and emotional outbursts from homeowners – all the while keeping their cool and negotiating a fair deal for everyone. And real estate agents do it with a smile, always professional and compassionate. But in private during rare […]
At Guild Mortgage, we have the privilege of working with some of the best real estate agents in Sacramento, if not the entire country. Through the years, I’ve often taken notice of how they go about their work – and their lives – hoping I could learn something. What I’ve found is that while their […]