Tag: realtor marketing


Revisiting the benefits of Google My Business for Realtors

Realtors are always looking for a leg up on the competition, which means staying on top of the newest innovations and trends in marketing. But there’s one mainstay that’s been around almost as long as the world wide web itself that shouldn’t be ignored – Google. Back in the day, advertising on Google meant paying […]

Why real estate agents need a professional profile on the world’s fastest-growing social media platform.

Why real estate agents need a professional profile on the world’s fastest-growing social media platform. Facebook may be still be the world’s most popular social media platform, but Instagram isn’t far behind—and in line to be called the best social media platform very soon. It’s also a terrific resource for Realtors and real estate professionals […]

Every Realtor needs this social media marketing cheat sheet.

Like no other profession I can think of, Realtors are responsible for not only performing their duties of representing clients as they buy or sell homes but also acting as their own full-time marketing and advertising agencies. In fact, about 60% of the average real estate agent’s time is consumed with marketing, promotions, prospecting, and […]

100 Videos Realtors can shoot that homebuyers and sellers will love!

Real estate agents do a whole lot of marketing, but there is no better use of their time and resources than producing short and simple videos. We’ve covered the research behind this before, but here’s a compelling summary: 85% of home buyers and sellers admit that they want to work with a real estate agent […]

Search-click-buy. Inside the consumer behavior of home buyers.

Are you the best real estate agent in the world? I bet you are, but if no one else knows about it, you’re still not going to have much business. In fact, marketing is a critical part of any Realtor’s job description, and yet one that is sometimes conducted in an unfocused and haphazard fashion. […]

Win a free iPad? Facebook giveaways, raffles and contests are incredibly effective marketing tool for Realtors

Would you like to win a free iPad? Of course you would! After all, who doesn’t like winning free stuff? And that’s the basis of an incredibly effective – yet underutilized – marketing tool for Realtors that I’ll talk about today: social media contests, giveaways, and raffles. In fact, psychologists have found a strange nuance […]

The top-10 high performing blog topics for Realtors

If you’re a licensed real estate agent or a Realtor, you probably do several different things for marketing. This can include mailing postcards, open houses, emailing newsletters to your database, and probably posting on social media. However, according to research, an individual-agent or personal blog is just as effective as all of those – or […]

The current state of Realtor marketing – stats and facts to help you make it a great 2018!

According to recent data, there are 2 million real estate licenses issued throughout the United States. Of course, not all of those licensees may be actively selling real estate, but no matter how you slice it, that’s a lot of home sales professional – In fact, there were roughly 5.5 million residential home sales in […]

20 Best practices for Realtor email signatures (Part 1)

We send a whole lot of emails these days. In fact, the average person sends 35 emails a day and active businesses – including real estate agents – may send twice that. (Okay, maybe ten times that number for Realtors!) Of course, Realtors focus on branding and marketing in so many other places, including their […]