Tag: real estate marketing


Search-click-buy. Inside the consumer behavior of home buyers.

Are you the best real estate agent in the world? I bet you are, but if no one else knows about it, you’re still not going to have much business. In fact, marketing is a critical part of any Realtor’s job description, and yet one that is sometimes conducted in an unfocused and haphazard fashion. […]

The top-10 high performing blog topics for Realtors

If you’re a licensed real estate agent or a Realtor, you probably do several different things for marketing. This can include mailing postcards, open houses, emailing newsletters to your database, and probably posting on social media. However, according to research, an individual-agent or personal blog is just as effective as all of those – or […]

The current state of Realtor marketing – stats and facts to help you make it a great 2018!

According to recent data, there are 2 million real estate licenses issued throughout the United States. Of course, not all of those licensees may be actively selling real estate, but no matter how you slice it, that’s a lot of home sales professional – In fact, there were roughly 5.5 million residential home sales in […]

20 Best practices for Realtor email signatures (Part 1)

We send a whole lot of emails these days. In fact, the average person sends 35 emails a day and active businesses – including real estate agents – may send twice that. (Okay, maybe ten times that number for Realtors!) Of course, Realtors focus on branding and marketing in so many other places, including their […]

Do open houses really help sell homes?

Do open houses really help sell homes? The short answer is “probably not” if we only gather opinion and anecdotal experience of home buyers and even Realtors. The prevailing belief among real estate agents is that open houses only sell about 1% of listings. However, they’re great as lead generation tools, especially for young or […]

10 Tips for Realtors web copy that attracts clients and drives sales

Every Realtor needs a website, and yet few put much time and effort into writing theirs. However, a good website with well-written copy will perform critical functions that could lead to closed sales. Those include telling potential customers what you’re offering, why you are different (better!) than the competition, and give them an easy way […]

Online marketing statistics, tips and strategies for Realtors in 2017.

Hey, Realtors – how was your 2016? Hopefully, you sold more homes than ever before and had a hugely profitable campaign last year. If that’s the case, you probably utilized online marketing, including social media, to reach and engage clients. But if you didn’t have the best sales year of your life– or just want […]