Search-click-buy. Inside the consumer behavior of home buyers.

Are you the best real estate agent in the world? I bet you are, but if no one else knows about it, you’re still not going to have much business. In fact, marketing is a critical part of any Realtor’s job description, and yet one that is sometimes conducted in an unfocused and haphazard fashion. […]

The top-10 high performing blog topics for Realtors

If you’re a licensed real estate agent or a Realtor, you probably do several different things for marketing. This can include mailing postcards, open houses, emailing newsletters to your database, and probably posting on social media. However, according to research, an individual-agent or personal blog is just as effective as all of those – or […]

Are you a mortgage expert…or a novice? Take our home loan quiz and find out!

Have you owned a home for a long time? Have you taken out several mortgage loans in your lifetime, and even refinanced once or twice? Do you make a mortgage payment every month now? While that may describe the typical American family, there is still a general lack of knowledge when it comes to home […]

The current state of Realtor marketing – stats and facts to help you make it a great 2018!

According to recent data, there are 2 million real estate licenses issued throughout the United States. Of course, not all of those licensees may be actively selling real estate, but no matter how you slice it, that’s a lot of home sales professional – In fact, there were roughly 5.5 million residential home sales in […]

Jeff Compton’s top 10 mortgage blog posts of 2017.

2017 was an interesting and dynamic year for the mortgage markets, with interest rates staying near historical lows despite movement by the Fed, the return of 1% down and other loans that made it easier to buy, and a surge in equity for homeowners once again. However, there is still work to be done, as […]

Does staging sell? A home staging fact sheet for Realtors and Homeowners.

When it comes time to put a For Sale in your front yard and sell your home, every homeowner wants the same thing: the highest possible price in the shortest amount of time. That much is universal. But from there, home sellers may diverge in their opinions of how to best reach that goal, as […]

Property Taxes: the good, the bad, and the expensive

Ask any homeowner, and “property taxes” are two of the most hated words in the English language. But taxing citizens based on their home values is also essential since states and even municipalities use the money to pave roads, build schools, hire teachers, police, and firefighters, and fund just about every other project. In fact, […]

Don’t fear the Fed – Here are 10 ways a rate increase is actually positive news

This week, the Federal Reserve is in the news with a shakeup that may usurp current Chairwoman Janet Yellen as agency head. But that’s not the only headline about the Federal Reserve, the central bank in the U.S. that dictates so much about the ebb and flow about our economy, as rate increases are once […]

Answering your top-10 Googled questions about mortgages (part 1)

These days, most consumers go online to the search engines as they start the process of purchasing a good or service, and applying for a home loan is no different. In fact, each month, about 4 million U.S. homeowners and loan shoppers go to Google for answers to their top mortgage questions. While Google isn’t […]

Historically low interest rates? We go all the way back to the start of civilization to find out

You’ll often hear the term “Historically-low interest rates” tossed around in news reports, real estate advertisements, and yes, even mortgage blogs. But the supposed historical data on mortgage interest rates usually doesn’t go back any further than the early 1970s, and sometimes only to the 1990s. How is that ‘historical?’ So we decided to buck […]