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Understanding the 4 cycles of any housing market.

When it comes to the housing market, plenty of people speculate what might happen next, treating it as some unknown and mysterious entity that’s hard to pin down. But, in fact, every single real estate or housing market has four distinct cycles. And just like the four seasons of winter, spring, summer, and fall, they […]

Keeping Realtors out of hot water: A closer look at RESPA

If you’re in the real estate business, whether a licensed salesperson, a broker, or working in the fields of title, escrow, or appraisal, you’re already aware that there are some very specific rules that need to be followed. In fact, RESPA – the Real Estate Settlement Procedures Act – prohibits a real estate salesperson, agent, […]

Realtors – Here are 25 reasons why professional photographs will help sell your listings (and boost your commissions!)

These days, 95% of home buyers start the process by going online and searching through website listings. Of course, photos of the house are the first thing that jumps out at them, so the importance of having photographs taken by a professional cannot be understated. In fact, in a recent survey, 73% of real estate […]

7 Good reasons to tap into your home equity.

If you’re a homeowner, you’re probably familiar with the term “HELOC” or, Home Equity Line of Credit. A HELOC is simply a second loan – most often taken out after the purchase – that sets up a credit line against the value in the home. Of course, you need equity in your property to be […]

Why real estate agents need a professional profile on the world’s fastest-growing social media platform.

Why real estate agents need a professional profile on the world’s fastest-growing social media platform. Facebook may be still be the world’s most popular social media platform, but Instagram isn’t far behind—and in line to be called the best social media platform very soon. It’s also a terrific resource for Realtors and real estate professionals […]

How much do real estate agents really make in California? Let’s find out!

How much do real estate agents make in California, or elsewhere? If you’re a homeowner who just sold a home, you may be trying to calculate the answer to that exact question. Or, maybe you’re a new Realtor just getting in the business and trying to pen out what to expect your first year. Either […]

Cha-ching! Ringing up 20 facts about our U.S. currency.

Cha-ching! Ringing up 20 facts about our U.S. currency. Whether you want to refinance and save money on your mortgage, get a great new home loan with a lower interest rate, or buy your first house so you can stop paying rent, it all comes down to one common element: money. In fact, so much […]

What’s the fastest growing demographic of homebuyers?

What’s the fastest growing demographic of homebuyers? Is it Gen Y first-time buyers? Young married couples? Seniors looking to downsize? The answer is “None of the above,” as the demographic of homebuyers that grown the quickest is…cue the drum roll, please… single women. It’s true, as studies reveal that unmarried, solo, female buyers are not […]

Still the best reason to buy a home: California’s rent crunch.

If you read the headlines these days, you may get the sense that the entire concept of homeownership is under siege. It’s hard not to come to that conclusion after we read about rising home prices, potential bubbles on the horizon, increasing interest rates, and more. With all of this going on, why should we […]

Every Realtor needs this social media marketing cheat sheet.

Like no other profession I can think of, Realtors are responsible for not only performing their duties of representing clients as they buy or sell homes but also acting as their own full-time marketing and advertising agencies. In fact, about 60% of the average real estate agent’s time is consumed with marketing, promotions, prospecting, and […]