Realtors – Here are 25 reasons why professional photographs will help sell your listings (and boost your commissions!)

These days, 95% of home buyers start the process by going online and searching through website listings. Of course, photos of the house are the first thing that jumps out at them, so the importance of having photographs taken by a professional cannot be understated. In fact, in a recent survey, 73% of real estate […]

7 Good reasons to tap into your home equity.

If you’re a homeowner, you’re probably familiar with the term “HELOC” or, Home Equity Line of Credit. A HELOC is simply a second loan – most often taken out after the purchase – that sets up a credit line against the value in the home. Of course, you need equity in your property to be […]

Why real estate agents need a professional profile on the world’s fastest-growing social media platform.

Why real estate agents need a professional profile on the world’s fastest-growing social media platform. Facebook may be still be the world’s most popular social media platform, but Instagram isn’t far behind—and in line to be called the best social media platform very soon. It’s also a terrific resource for Realtors and real estate professionals […]

How much do real estate agents really make in California? Let’s find out!

How much do real estate agents make in California, or elsewhere? If you’re a homeowner who just sold a home, you may be trying to calculate the answer to that exact question. Or, maybe you’re a new Realtor just getting in the business and trying to pen out what to expect your first year. Either […]

Cha-ching! Ringing up 20 facts about our U.S. currency.

Cha-ching! Ringing up 20 facts about our U.S. currency. Whether you want to refinance and save money on your mortgage, get a great new home loan with a lower interest rate, or buy your first house so you can stop paying rent, it all comes down to one common element: money. In fact, so much […]

What’s the fastest growing demographic of homebuyers?

What’s the fastest growing demographic of homebuyers? Is it Gen Y first-time buyers? Young married couples? Seniors looking to downsize? The answer is “None of the above,” as the demographic of homebuyers that grown the quickest is…cue the drum roll, please… single women. It’s true, as studies reveal that unmarried, solo, female buyers are not […]

Still the best reason to buy a home: California’s rent crunch.

If you read the headlines these days, you may get the sense that the entire concept of homeownership is under siege. It’s hard not to come to that conclusion after we read about rising home prices, potential bubbles on the horizon, increasing interest rates, and more. With all of this going on, why should we […]

Every Realtor needs this social media marketing cheat sheet.

Like no other profession I can think of, Realtors are responsible for not only performing their duties of representing clients as they buy or sell homes but also acting as their own full-time marketing and advertising agencies. In fact, about 60% of the average real estate agent’s time is consumed with marketing, promotions, prospecting, and […]

5 Creative ways to come up with a down payment and buy a home

Is a lack of down payment holding some people back from buying a home? That seems to be true, as coming up with the down payment is the #1 reported obstacle to homeownership according to various surveys, especially with Millennials and younger buyers. (We covered the current state of down payments in real estate in […]

2008: Reliving the dark days, ten years after the real estate and mortgage collapse.

It’s 2018. I don’t expect that to come as some sort of revelation to you, as you’ve been writing that on your checks since January 1 of this year (or a few weeks after that, if you’re like me!). But the fact that it’s 2018 is relevant if we consider that it’s been exactly ten […]