Author: jeff


9 Reasons why real estate RULES!

The economy ebbs and flows, markets change, and home prices go up – and eventually come back down to earth a bit. Those are some of the certainties we’re faced with in our financial lives. But through it all, home ownership is still THE best investment you’ll make in your lifetime. In fact, 94% of millionaires say that […]

Search-click-buy. Inside the consumer behavior of home buyers.

Are you the best real estate agent in the world? I bet you are, but if no one else knows about it, you’re still not going to have much business. In fact, marketing is a critical part of any Realtor’s job description, and yet one that is sometimes conducted in an unfocused and haphazard fashion. […]

California down payment assistance is here!

Looking to buy a house but you can’t seem to put together the money necessary for a down payment? You’re not alone, as coming up with the cash necessary for a down payment is the #1 obstacle for home buying, above credit scores, making enough money to pay the mortgage every month, and every other […]

Win a free iPad? Facebook giveaways, raffles and contests are incredibly effective marketing tool for Realtors

Would you like to win a free iPad? Of course you would! After all, who doesn’t like winning free stuff? And that’s the basis of an incredibly effective – yet underutilized – marketing tool for Realtors that I’ll talk about today: social media contests, giveaways, and raffles. In fact, psychologists have found a strange nuance […]

The top-10 high performing blog topics for Realtors

If you’re a licensed real estate agent or a Realtor, you probably do several different things for marketing. This can include mailing postcards, open houses, emailing newsletters to your database, and probably posting on social media. However, according to research, an individual-agent or personal blog is just as effective as all of those – or […]

How to prepare (and still save a lot of money!) when interest rates trend up.

If you’re a homeowner or maybe looking to buy a house soon, then talk of interest rate increases may have caught your attention lately. Of course, that’s understandable, but it’s also important to remember that we’re coming out of an unusually long run of record-low interest rates, so they essentially had nowhere to go but […]

Understand APR; your mortgage’s Annual Percentage Rate

When you’re in the process of applying for a mortgage loan, perhaps to buy your first house, there are a lot of terms thrown around. You might hear vernacular like “closing costs,” “Yield Spread Premiums,” and “Debt-to-Income Ratio” for the first time. There are even plentiful acronyms, like FHA, PMI, and one we’ll talk about […]

Are you a mortgage expert…or a novice? Take our home loan quiz and find out!

Have you owned a home for a long time? Have you taken out several mortgage loans in your lifetime, and even refinanced once or twice? Do you make a mortgage payment every month now? While that may describe the typical American family, there is still a general lack of knowledge when it comes to home […]

Everything you need to know about the LIBOR (including if your mortgage payment will rise because of it!)

Have you heard of the “LIBOR?” If you’re a homeowner with a mortgage loan or have credit card debt, this is something you should be aware of – and may affect your monthly payments! Today, I’ll cover everything you need to know about the LIBOR rate and how it may affect you. What does LIBOR […]

The current state of Realtor marketing – stats and facts to help you make it a great 2018!

According to recent data, there are 2 million real estate licenses issued throughout the United States. Of course, not all of those licensees may be actively selling real estate, but no matter how you slice it, that’s a lot of home sales professional – In fact, there were roughly 5.5 million residential home sales in […]